Showing posts with label dilemma of free vs. paid. Show all posts
Showing posts with label dilemma of free vs. paid. Show all posts

Wednesday, March 23, 2011

The Free vs. Paid Classifieds: Choosing the Right Monetization Model

It is often the case when business decisions that we make very early in the project life cycle affect us for a long time. One of those decisions involves a choice classified websites owners have to make straight away.

There are various models of fund generation: the free listing model, the paid listing service model and a combination of both models. Even though the underlying idea is to make more money, the roads to success in case of a free listing model and a paid listing service model are very different. Each model is generally based on the markets and audience your website will be addressing.

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