Wednesday, March 23, 2011

The Free vs. Paid Classifieds: Choosing the Right Monetization Model

It is often the case when business decisions that we make very early in the project life cycle affect us for a long time. One of those decisions involves a choice classified websites owners have to make straight away.

There are various models of fund generation: the free listing model, the paid listing service model and a combination of both models. Even though the underlying idea is to make more money, the roads to success in case of a free listing model and a paid listing service model are very different. Each model is generally based on the markets and audience your website will be addressing.

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